Case Studies

X LUDWIG

SCOPE

Crocs x Ludwig was a campaign meant to promote a variety of different Crocs shoes, as well as the release of their newest accessory Jibbitz. For this, we ideated and implemented content strategy for the campaign, and led the scripting, planning, editing, and delivery of all social video assets and streams.

RESULTS

  • Croc’s most successful influencer campaign from a revenue standpoint

  • 30,000+ views on the landing page in the first 36 hours

  • Accounted for 3.4% of all classic clog sales on the day of his first livestream

  • 34,000,000 impressions over the course of the campaign

  • Partnership renewal for 3x in 2024


SCOPE

Riot Games’ VALORANT NA Team Deathmatch Showcase was a tournament activation promoting their newest game mode, Team Deathmatch. We ideated and executed content strategy for the tournament promotion, as well as follow-up organic social content. In addition, we created over a dozen user acquisition video pieces to be used as paid media by Riot Games.

RESULTS

  • 16,400,000 organic impressions

  • 743,000 total stream viewers for the tournament

  • 3000 average CCV for the main stream

  • Partnership renewal for 2024


SCOPE

Women of the Erena featuring Fortnite is a tournament series for women and non-binary competitors. We ideated and created all promotional and follow up content for the tournament series.

RESULTS

  • 380,000,000 organic impressions generated

  • $500,000+ in prizing

  • Fostered a community resulting in hundreds of open qualifier competitors

  • Partnership renewal for 2024


SCOPE

EsportsGG wanted to expand outside of the editorial space into video content, and was looking to launch YouTube and TikTok channels. My role involved overseeing the launch of these channels, as well as heading up the short-form and long-form video strategy across the platforms.

RESULTS

  • 17,000,000 organic impressions within 3 months of launching the EsportsGG VALORANT YouTube channel

  • 13,000,000 organic views across the TikTok and YouTube channels within 3 months of launch

  • Worked with Riot on embargo content for agent and map reveals