Case Studies
X LUDWIG
SCOPE
Crocs x Ludwig was a campaign meant to promote a variety of different Crocs shoes, as well as the release of their newest accessory Jibbitz. For this, we ideated and implemented content strategy for the campaign, and led the scripting, planning, editing, and delivery of all social video assets and streams.
RESULTS
Croc’s most successful influencer campaign from a revenue standpoint
30,000+ views on the landing page in the first 36 hours
Accounted for 3.4% of all classic clog sales on the day of his first livestream
34,000,000 impressions over the course of the campaign
Partnership renewal for 3x in 2024
SCOPE
Riot Games’ VALORANT NA Team Deathmatch Showcase was a tournament activation promoting their newest game mode, Team Deathmatch. We ideated and executed content strategy for the tournament promotion, as well as follow-up organic social content. In addition, we created over a dozen user acquisition video pieces to be used as paid media by Riot Games.
RESULTS
16,400,000 organic impressions
743,000 total stream viewers for the tournament
3000 average CCV for the main stream
Partnership renewal for 2024
SCOPE
Women of the Erena featuring Fortnite is a tournament series for women and non-binary competitors. We ideated and created all promotional and follow up content for the tournament series.
RESULTS
380,000,000 organic impressions generated
$500,000+ in prizing
Fostered a community resulting in hundreds of open qualifier competitors
Partnership renewal for 2024
SCOPE
EsportsGG wanted to expand outside of the editorial space into video content, and was looking to launch YouTube and TikTok channels. My role involved overseeing the launch of these channels, as well as heading up the short-form and long-form video strategy across the platforms.
RESULTS
17,000,000 organic impressions within 3 months of launching the EsportsGG VALORANT YouTube channel
13,000,000 organic views across the TikTok and YouTube channels within 3 months of launch
Worked with Riot on embargo content for agent and map reveals